Interactive wayfinding is a fairly new concept, but is rapidly gaining familiarity and exposure. Wayfinding used to mean lines drawn on hospital floors, arrows pointing in various directions on campus and the time of staff consumed with assisting lost visitors, students and patients. Wayfinding has since transformed to become a convenient digital service that provides step by step text and line directions to any point indoors or out. Furthermore, digital wayfinding has expanded to offer smart phone access, department and staff directories, points of interest, “themed” routes for shopping and tours and even provides real time emergency alerts to ensure the safety of all users. Needless to say, wayfinding has advanced a lot.
Digital signage is also an easily recognizable service. You see it everywhere in cities and malls. Signage powered by computers. But what is interactive digital signage? Interactive DS is what you would imagine when someone mentions a “Digital concierge”. This is a service that you can interact with to learn what a restaurants specials are, what the hottest sales at the mall are or which events you should attend at the pier. Interactive digital signage is especially beneficial when placed in hotels.
So what happens when interactive wayfinding and interactive digital signage team up? SQ Link. A service that provides its users with local events, entertainment, dining, boarding pass access, flight times, transportation, internet browsing and interactive maps.
Imagine being able to upgrade your concierge services with a fast, reliable and visually impressive flat display showing an interactive map of your hotel and local area. Not only could you display the map, but you could enable your guests to scan a QR code or type in their number to have the directions accessible by phone.
Outside of providing local dining and entertainment options, SQ Link could be a potential additional revenue stream for your hotel. Any of the bars, restaurants, stores or events local to you could be featured as a first search result or on a rotating add, at a cost you set.
SQ Link is also completely customizable. You decide what colors and graphics are displayed, how the interface is laid out and you manage the content.
Managing the wayfinding aspect of the application is also easy; and with Wayfinding Pro you can build the system yourself with ease.
Interactive Wayfinding and digital signage is becoming a big part of the hospitality industry. Provide your guests with the convenience of all local info at their finger tips and generate an additional revenue stream for your hotel. Talk about easy money.